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Selected to receive that email. Here's a screenshot of an A/B test we started creating in HubSpot. When you start A/B testing, you should focus on just one element at a time . A good starting point is the subject line. A/B testing subject lines can help you improve your open rates as you learn more about the types of subject lines that get people to open your emails. When it comes to subject lines, don't be afraid to try new things like adding emojis or punctuation marks. Remember to add value and be honest and direct about what your email offers.

You can also test other elements of your email, such as the layout. You may want to test your call to action wording to see what generates the most action. In general, the design of your emails should capture attention, generate interest, and drive action. Here's more philippines photo editor information about designing high-performing emails in HubSpot. According to Litmus, brands that incorporate A/B testing into their marketing emails generate an ROI of : . . Analyze the results As with any marketing effort, email marketing should not have a one-size-fits-all approach.



Your strategy will continue to evolve over time based on your learnings, analysis, and current trends. Analyzing the results of your emails will help you identify areas for improvement. Here are some metrics to track and focus on improving as you analyze the results of your emails: Email deliverability number of emails that reached inboxes Open rate percentage of people who opened your email Click-through rate percentage of people who clicked on something in your email Unsubscriptions how many people unsubscribe from your emails.