To the individual customer

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Perform steps  and  with all URLs from the list until, as far as possible, all URLs from the list have been replaced by HTTPS URLs. . Check for missing content As you probably already know, every page on a website should include an H meta title and meta description. Yet it often happens that websites are missing one or more of these elements. Screaming Frogs SEO Spider makes it very easy to track down this missing content. Accept cookies To find pages without H, In the top tabs, click on the H, tab Filter by Missing To find pages with no meta title In the top tabs, click the Page.

Titles tab Filter by Missing To find pages with no meta description In the top tabs, click the Meta Description tab Filter by Missing With the steps above you immediately get an overview of all pages on which this content is missing. This way you photo editor do not have to manually check all pages on the website, but you can immediately see where you still need to add an H meta title and/or description. . Optimize Metadata It is not only important that a meta title and meta description are present on every page, but also that they are optimized.



Bad metadata can cause few or no clicks on good positions. For example, try to use the maximum number of characters, but also make sure that the metadata is not too long. Accept cookies To check if the meta title is too long or too short In the top tabs, click the Page Titles tab Filter by Over  Pixels or Below  Pixels To check if the meta description is too long or too short In the top tabs, click the Meta Description tab Filter by Over , Pixels or Below  Pixels You can also choose to filter by the number of characters. I choose the number of pixels myself because Google also determines how much text can be on the basis of a maximum number of pixels.