Integrating Social Monitoring and Social Listening

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While Social Monitoring can take the sting out of any potential negative feedback or reaction from your customers immediately, you will also need to consider how to take this feedback, comments, or mentions of your brand efficiently. This is where Social Listening comes into play. As we mentioned earlier, it gives you the bird’s eye view of all the gathered data of your customers’ purchasing behavior, your competitors’ social media strategies, and trends within your industry efficiently. While Social Monitoring can help you provide excellent customer service, Social Listening helps you resonate with your customers well.

to your social media efforts will help amplify your brand’s visibility and success. Key takeaway With a good social media strategy, you can increase brand loyalty and visibility across social media networks. Your social media marketing strategy must include both social CY Lists monitoring and social listening. You can understand your customers’ pain points through social monitoring, and you can respond positively to them through social listening.Google has certainly been on a roll when it comes to releasing updates, as shown by our past two blog posts. Despite Google being the most popular search engine, there are still shortcomings and areas of improvement.





Google knows this, and last Sept. 29, they announced that we will finally be introduced to their new technology, MUM, in the next couple of months. What is Google MUM? Google MUM stands for Multitask Unified Model and it is their new search technology that makes search easier and better. According to Google, MUM takes search on a whole new level as it understands information in a more comprehensive way across languages and modalities such as texts, visuals, videos, and audios. Let us say that you recently went on a trip to Osaka, Japan and decided that you wanted to head on to Tokyo.